THE INITIAL DEVELOPMENT OF RURAL TOURISM DESTINATION IMAGE FROM RESIDENTS’ PERCEPTIONS

Past studies have shown that the formation of a destination image was usually perceived by tourists rather than local residents themselves. Hence, this paper aims to address the gap by demonstrating that the initial formation of cognitive and affective images of a rural tourism destination should b...

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Bibliographic Details

Main Authors:	Sherrymina, Kichin, Norazirah, Ayob, Jati Kasuma, Ali
Format:	Article
Language:	en
Published:	Penerbit UMT 2021
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/48665/1/THE%20INITIAL%20DEVELOPMENT.pdf http://ir.unimas.my/id/eprint/48665/ https://jssm.umt.edu.my/wp-content/uploads/2021/07/18-JSSMV16N5.pdf
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