Elucidation of the Business Model of Green Residential Building to Environmentally Conscious Consumers in Sarawak
Green residential building (GRB) has been propounded as an effective method to cope with the issue of global warming. However, the development of GRBs in Malaysia is imbalanced with none having been developed in Sarawak. This can be accounted to several factors, such as low awareness level, hom...
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| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Language: | en |
| Published: |
Springer Nature
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/48587/3/Elucidation%20of%20the%20Business%20Model.pdf http://ir.unimas.my/id/eprint/48587/ https://link.springer.com/chapter/10.1007/978-3-031-76837-8_33 https://doi.org/10.1007/978-3-031-76837-8_33 |
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| Summary: | Green residential building (GRB) has been propounded
as an effective method to cope with the issue of global
warming. However, the development of GRBs in
Malaysia is imbalanced with none having been developed
in Sarawak. This can be accounted to several
factors, such as low awareness level, homebuyers’ reluctance
to pay the higher costs, and the inexistence of
a specific model that can be referred to, particularly in
the context of Sarawak. Therefore, the purpose of this
paper is to examine the awareness level of Sarawak
environmentally conscious consumers towards the benefits
of GRBs, identify the key factors influencing their
purchase intention, and establish a GRB business model.
A questionnaire survey was administered to 200 potential
GRB homebuyers, and the Statistical Package for
the Social Sciences (SPSS) software was used for data
analysis and model establishment purposes. The results
showed significant and positive relationships between
socioeconomic benefits awareness and value perception
and trustworthiness with GRB purchase intention,
perceived financial risk negatively impacted GRB purchase
intention, while no significant relationship was
found between environmental benefits awareness and
environmental attitudes with GRB purchase intention.
Overall, homebuyers’ value perception and trustworthiness
had the most significant influence on their purchase
intention. The GRB business model offers valuable
insights to related authorities concerning the readiness
of Sarawak homebuyers to accept the green home concept
in line with the Big Bolds in Ekonomi Madani
“Housing for Rakyat” and SDG 11: Sustainable Cities
and Communities. |
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