Employee Brand Relationship Quality in Pakistan Higher Education: The Role of Digital Enablement as the Moderator
Developing a strong and consistent brand image that can be effectively communicated to employees is becoming more important in today's competitive higher education context. Making use of digital enablement opportunities to build employee brand relationships is key. An organization can gai...
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| Format: | Thesis |
| Language: | en en en |
| Published: |
UNIMAS
2025
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| Online Access: | http://ir.unimas.my/id/eprint/48307/3/dsva.PhD_Urooj%20Ahmed.pdf http://ir.unimas.my/id/eprint/48307/6/Urooj%20Ahmed%20ft.pdf http://ir.unimas.my/id/eprint/48307/7/Urooj%20Ahmed%2024%20pgs.pdf http://ir.unimas.my/id/eprint/48307/ |
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