An integrated framework for mobile payment in Pakistan : drivers, barriers, and facilitators of usage behavior
The research aims to investigate the impact of theoretical drivers, facilitators, and barriers on the intention to adopt m-payment. It further examines the impact of the intention to adopt m-payment on usage behavior. Partial least squares structural equation modeling was used based on a suitable sa...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Springer Nature
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/48272/1/s41264-022-00199-0.pdf http://ir.unimas.my/id/eprint/48272/ https://link.springer.com/article/10.1057/s41264-022-00199-0 https://doi.org/10.1057/s41264-022-00199-0 |
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| Summary: | The research aims to investigate the impact of theoretical drivers, facilitators, and barriers on the intention to adopt m-payment. It further examines the impact of the intention to adopt m-payment on usage behavior. Partial least squares structural equation modeling was used based on a suitable sample of 408 participants in Karachi, Pakistan. The fndings contribute to a greater understanding of the factors that infuence customer decision-making and, as a result, the adoption intention of mobile payment in Pakistan. Instead of relying on a single theory, the performed study presents an inclusive strategy for
researchers by combining three recognized theories connected to technology acceptance. This research is conducted on a
limited number of participants in Karachi, Pakistan. The survey should be conducted also be conducted internationally to obtain more comprehensive results; it could also be benefcial to determine customer preferences toward mobile payment systems in other nations. Limited literature was found that argued the intention to adopt m-payment and its impact on user behavior in the Pakistani context. Moreover, no studies were found that refected and discussed the impact of barriers, theoretical drivers, and facilitators on m-payment. |
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