Connecting the Dots: Exploring Means-End Theory in the Context of Customer Decision-Making for Sustainable Practices in Hospitality
Understanding customer decision-making towards sustainable hospitality practises is crucial in today's environmentally sensitive society and this study examined means-end theory (MEC) to display how customers' decisions are influenced by product features and perceived outcomes and values a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
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International Publications
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/47846/1/ANVI%2B0004%2BMuqtader%2B2.pdf http://ir.unimas.my/id/eprint/47846/ https://internationalpubls.com/index.php/anvi/article/view/3947 https://doi.org/10.52783/anvi.v28.3947 |
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