ANALYTICAL CLICKBAIT STRATEGIES IN NEWS HEADLINES: A CASE STUDY OF MSTAR
In the contemporary digital landscape, clickbait strategies may drive engagement, but they can also erode the credibility of both content and media organisations. This study adopted a quantitative research methodology to examine the use of clickbait headline strategies and identify recurring pattern...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Global Academic Excellence (M) Sdn Bhd (GAE
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/47705/3/ANALYTICAL%20CLICKBAIT.pdf http://ir.unimas.my/id/eprint/47705/ https://gaexcellence.com/ijmtss/article/view/4843 https://doi.org/10.35631/IJMTSS.829001 |
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