Digital Transformation and Employee Competence : The Impact of Internal Brand Engagement in Higher Education

This research examines the impact of digital enablement on employee competence, mediated by internal brand engagement, within higher education institutions in Pakistan. Internal brand engagement, encompassing communication, training, and leadership, is posited to play a critical role in enhancing th...

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Bibliographic Details

Main Authors:	Urooj, Ahmed, Mahani, Mohammad Abdu Shakur, Sharizal, Hashim, Rukhsar, Ahmed
Format:	Article
Language:	en
Published:	Human Resource Management Academic Research Society 2024
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/47217/1/digital-transformation-and-employee-competence-the-impact-of-internal-brand-engagement-in-higher-education.pdf http://ir.unimas.my/id/eprint/47217/ https://hrmars.com/papers_submitted/23698/digital-transformation-and-employee-competence-the-impact-of-internal-brand-engagement-in-higher-education.pdf http://dx.doi.org/10.6007/IJAREMS/v13-i4/23698
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