APA (7th ed.) Citation

Lo, M. C., Abang Azlan, M., Wan Hashim, W. I., & Thong, J. Z. (2024). Unveiling the Dynamics of Malaysian Viewers’ Continuance Usage Intention of OTT Platforms: Insights from the Stimulus-Organism-Response (SOR) Paradigm. Emerald Publishing Limited.

Chicago Style (17th ed.) Citation

Lo, May Chiun, Mohamad Abang Azlan, Wan Ibrahim Wan Hashim, and Jun Zhou Thong. Unveiling the Dynamics of Malaysian Viewers’ Continuance Usage Intention of OTT Platforms: Insights from the Stimulus-Organism-Response (SOR) Paradigm. Emerald Publishing Limited, 2024.

MLA (9th ed.) Citation

Lo, May Chiun, et al. Unveiling the Dynamics of Malaysian Viewers’ Continuance Usage Intention of OTT Platforms: Insights from the Stimulus-Organism-Response (SOR) Paradigm. Emerald Publishing Limited, 2024.