Identity Construction through the Use of Code Switching in Online Advertisements

During the COVID-19 pandemic, when economic activities slowed down due to lockdown and disease preventive measures, some businesses adapted fast and moved their businesses online. According to the Minister of Domestic Trade and Consumer Affairs, online buying-and-selling activities spiked by 28....

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Bibliographic Details
Main Authors: Ting, Su Hie, Siti Sarah, Hosen
Format: Book Chapter
Language:en
Published: UNIMAS Publisher 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/43843/1/Advertising.pdf
http://ir.unimas.my/id/eprint/43843/
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