Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words
In the current consumer society, advertising plays a vital role in influencing our opinions and attitudes towards certain products or services. Equally important is its role in amplifying societal awareness on various issues, ranging from global warming and health campaigns to the controversial dis...
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| Format: | Book Chapter |
| Language: | en |
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UNIMAS Publisher
2023
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| Online Access: | http://ir.unimas.my/id/eprint/43708/1/Magnifying%20Femvertising.pdf http://ir.unimas.my/id/eprint/43708/ |
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| author | Fatin Izzati, Mohd Izam Chuah, Kee Man |
| author2 | Ting, Su Hie |
| author_facet | Ting, Su Hie Fatin Izzati, Mohd Izam Chuah, Kee Man |
| author_sort | Fatin Izzati, Mohd Izam |
| building | Centre for Academic Information Services (CAIS) |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Sarawak |
| content_source | UNIMAS Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In the current consumer society, advertising plays a vital role in influencing our opinions and attitudes towards certain products or services. Equally important is its role in amplifying societal awareness on various issues,
ranging from global warming and health campaigns to the controversial discourse of social movements and activism. Social advertising has become one of the favourable media for entities such as advertising agencies, governments, and business organisations, as it serves as an effective means
to highlight their social responsibility while promoting their stance on specific social issues (Zayer et al., 2019). One of the movements that has gained popularity through social advertising is femvertising (Becker-Herby,
2016; Feng et al., 2019; Varghese & Kumar, 2022). |
| format | Book Chapter |
| id | my.unimas.ir-43708 |
| institution | Universiti Malaysia Sarawak |
| language | en |
| publishDate | 2023 |
| publisher | UNIMAS Publisher |
| record_format | eprints |
| spelling | my.unimas.ir-437082023-12-15T01:20:51Z http://ir.unimas.my/id/eprint/43708/ Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words Fatin Izzati, Mohd Izam Chuah, Kee Man P Philology. Linguistics PN Literature (General) In the current consumer society, advertising plays a vital role in influencing our opinions and attitudes towards certain products or services. Equally important is its role in amplifying societal awareness on various issues, ranging from global warming and health campaigns to the controversial discourse of social movements and activism. Social advertising has become one of the favourable media for entities such as advertising agencies, governments, and business organisations, as it serves as an effective means to highlight their social responsibility while promoting their stance on specific social issues (Zayer et al., 2019). One of the movements that has gained popularity through social advertising is femvertising (Becker-Herby, 2016; Feng et al., 2019; Varghese & Kumar, 2022). UNIMAS Publisher Ting, Su Hie 2023 Book Chapter PeerReviewed text en http://ir.unimas.my/id/eprint/43708/1/Magnifying%20Femvertising.pdf Fatin Izzati, Mohd Izam and Chuah, Kee Man (2023) Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words. In: Advertising language : Secrets of persuasion. UNIMAS Publisher, Kota Samarahan, Sarawak, pp. 25-44. ISBN 9789670054438 |
| spellingShingle | P Philology. Linguistics PN Literature (General) Fatin Izzati, Mohd Izam Chuah, Kee Man Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words |
| title | Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words |
| title_full | Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words |
| title_fullStr | Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words |
| title_full_unstemmed | Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words |
| title_short | Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words |
| title_sort | magnifying femvertising on instagram : how brands sell empowerment through emotive words |
| topic | P Philology. Linguistics PN Literature (General) |
| url | http://ir.unimas.my/id/eprint/43708/1/Magnifying%20Femvertising.pdf http://ir.unimas.my/id/eprint/43708/ |
| url_provider | http://ir.unimas.my/ |