The Influence of User-Generated Content Information Credibility and Information Adoption on Consumer Purchase Intention

Influencer marketing is considered one of the most significant developments in the marketing industry. Influencers use short-form content production methods such as blogging and video blogging as a way for their followers to gain insights into their personal and everyday lives, as well as their exp...

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Bibliographic Details

Main Authors:	Nurashikin, Nazer Mohamed, Norizan, Jaafar, Kartinah, Ayupp
Format:	Article
Language:	en
Published:	Human Resource Management Academic Research Societ 2023
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/42308/1/The%20Influence.pdf http://ir.unimas.my/id/eprint/42308/ https://hrmars.com/index.php/IJARBSS/article/view/16269/The-Influence-of-User-Generated-Content-Information-Credibility-and-Information-Adoption-on-Consumer-Purchase-Intention
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