Service Quality Evaluation of Ancient City Scenic Spots Based on Tourists' Perceptions: An Example of Qingzhou Ancient
From the perspective of tourist service perception, this study is the first to evaluate the service quality of the Qingzhou Ancient City tourist scenic area. The study adopts the SERVQUAL model and modifies it into a tourist service quality model specifically designed for ancient city scenic area...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42127/1/Service%20Quality%20Evaluation%20of%20Ancient.pdf http://ir.unimas.my/id/eprint/42127/ http://myjms.mohe.gov.my/index.php/ajact |
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