KNOWLEDGE, ATTITUDES, AND PRACTICES (KAP) TOWARDS POPULAR INDIGENOUS MUSIC OF SARAWAK : A PRELIMINARY SURVEY
Popular music by the indigenous people continues to gain popularity among the Malaysian masses despite being written and sung in vernacular languages. The present study examined this phenomenon by exploring the public perception of popular music produced by the indigenous people of Sarawak. Us...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Academia Industry Networks (002911676-U)
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42010/3/KNOWLEDGE%2C%20ATTITUDES%20-%20Copy.pdf http://ir.unimas.my/id/eprint/42010/ https://myjms.mohe.gov.my/ https://myjms.mohe.gov.my/index.php/ijssr/article/view/22648 |
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| Summary: | Popular music by the indigenous people
continues to gain popularity among the Malaysian
masses despite being written and sung in vernacular
languages. The present study examined this
phenomenon by exploring the public perception of
popular music produced by the indigenous people of
Sarawak. Using the Knowledge, Attitudes, and
Practices (KAP) survey method, the study gathered
information from the general public about what is
known (knowledge), believed (attitude), and done
(practised) in the context of the rising popularity of
Sarawak indigenous popular music. Preliminary results
showed that most respondents possessed adequate
knowledge of popular songs of the Iban, Bidayuh,
Melanau, and Kenyah. The respondents held positive
attitudes towards these songs and expressed them
through shared music preferences and engagements
such as listening, dancing, and singing. The
respondents envisaged a role that Sarawak indigenous
popular music plays in identity construction. The results
revealed significant correlations between knowledge,
attitudes, and practices of Sarawak indigenous popular
songs among the study population. Further efforts and
interventions are needed to ensure that popular music
by the indigenous people of Malaysia can continue to
flourish, considering its significant role in the lives of
many Malaysians. |
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