The Value of Unconscious Human Behavior in Product Design Innovation

This paper evaluates a new perimeter of design thinking with respect to the value of unconscious human behavior, as well as the direction for the development of innovative product design. The paper reviews the literature on the value of unconscious human behavior in the design perspective. Freud’s t...

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Bibliographic Details

Main Authors:	Muhammad Jameel, Mohamed Kamil, Shahriman, Zainal Abidin
Format:	Proceeding
Language:	en
Published:	2014
Subjects:	BF Psychology NC Drawing Design Illustration
Online Access:	http://ir.unimas.my/id/eprint/38722/1/The%20Value%20of%20Unconscious%20Human%20Behavior.pdf http://ir.unimas.my/id/eprint/38722/
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