Unconscious Human Behavior at Visceral Level of Emotional Design

In the near future, the emphasis on product design innovation will be on finding a fit between technology and human values. However, there is still a limited discussion available on the unconscious human behaviour as well as inadequate literature related to the visceral level of emotional design. Th...

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Bibliographic Details

Main Authors:	Muhammad Jameel, Mohamed Kamil, Shahriman, Zainal Abidin
Format:	Article
Language:	en
Published:	Elsevier Science, Ltd. 2013
Subjects:	BF Psychology H Social Sciences (General) NC Drawing Design Illustration
Online Access:	http://ir.unimas.my/id/eprint/38720/3/Unconscious%20-%20Copy.pdf http://ir.unimas.my/id/eprint/38720/ https://www.sciencedirect.com/science/article/pii/S1877042813043917 https://doi.org/10.1016/j.sbspro.2013.11.016
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