Determinants Of Audience To Attend Comic Book Film Adaptation : A Study Case At Lotus Five Star, Kota Samarahan
The purpose of this research is to identify the influence factor that determine the audience to attend comic book film adaptation. This research employs uses and gratifications theory to conduct an audience analysis on comic book film adaptation. As we know, this theory has not yet particularly b...
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| Format: | Final Year Project Report / IMRAD |
| Language: | en en |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/36495/1/Tiang%20Li%20Min%20%2824%20pgs%29.pdf http://ir.unimas.my/id/eprint/36495/2/Tiang%20Li%20Min%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/36495/ |
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| Summary: | The purpose of this research is to identify the influence factor that determine
the audience to attend comic book film adaptation. This research employs uses and
gratifications theory to conduct an audience analysis on comic book film adaptation.
As we know, this theory has not yet particularly been applied to this genre, thus
providing a basis for the research study. A set of self-administered questionnaire were
handed out to 250 respondents who attended screening of "Batman Vs Superman:
Dawn of Justice" at Lotus Five Star Cinema, Kota Samarahan. By using the data
collected from the respondents, the factor was identified by using principal component
analysis. Prior to that, descriptive statistic carries out to determine highest category of
respondent's attendance. Most of the filmgoers influenced by psychological need,
excitement, self-recognition, social fulfillment, and personal development as
motivations to attend. The study's limitations and future research directions are
discussed. |
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