Revisit Intention for Medical Services: An Investigation on Penang as a Medical Tourism Hub
This research investigates medical tourists' revisit intention formation by utilizing critical concepts of medical quality, service quality, effective communication, satisfaction, and price reasonableness. A survey was conducted via face-to-face questionnaires to medical tourists who had re...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Elsevier
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35713/1/tourism1.pdf http://ir.unimas.my/id/eprint/35713/ https://majcafe-com.bsenetwork.biz/wp-content/uploads/2021/07/Vol-26-2021-Paper-6.pdf |
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| Summary: | This research investigates medical tourists' revisit intention formation by
utilizing critical concepts of medical quality, service quality, effective
communication, satisfaction, and price reasonableness. A survey was
conducted via face-to-face questionnaires to medical tourists who had
received medical treatment or healthcare services at Penang hospitals.
Perceived medical and service quality has significant associations affecting
intentions to revisit hospitals, and satisfaction acted as a significant mediator
between medical quality and satisfaction. However, the moderating role of
price reasonableness is not supported. The implication of the Push and Pull
Motivation Theory and practice are further discussed in this study. |
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