Malaysian Facebook Users Online Airline Tickets Purchase Intention: Antecedents and Outcome of eWOM

This study aims to identify the antecedents of eWOM in the context of online airline ticket purchase intention by Malaysian consumers. Additionally, this study also seeks to examine the relationship between eWOM and purchase intention. The research model was examined by employing...

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Bibliographic Details

Main Authors:	Janifer, Lunyai, Goh, Yen Nee, Zurina, Mohaidin, Mohd Waliuddin, Mohd Razali
Format:	Article
Language:	en
Published:	Human Resource Management Academic Research Society 2021
Subjects:	HB Economic Theory HG Finance
Online Access:	http://ir.unimas.my/id/eprint/35037/1/Malaysian%20Facebook%20Users%20Online%20Airline%20Tickets%20Purchase%20Intention%20Antecedents%20and%20Outcome%20of%20eWOM.pdf http://ir.unimas.my/id/eprint/35037/
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