Malaysian Facebook Users Online Airline Tickets Purchase Intention: Antecedents and Outcome of eWOM
This study aims to identify the antecedents of eWOM in the context of online airline ticket purchase intention by Malaysian consumers. Additionally, this study also seeks to examine the relationship between eWOM and purchase intention. The research model was examined by employing...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35037/1/Malaysian%20Facebook%20Users%20Online%20Airline%20Tickets%20Purchase%20Intention%20Antecedents%20and%20Outcome%20of%20eWOM.pdf http://ir.unimas.my/id/eprint/35037/ |
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