Impact of marketing communication strategies on consumers' acceptance and brand equity in Malaysian fertilizer industry.

The agriculture sector has a profound effect on Malaysian people, economy and environment. Studies show that communication plays an important role in agricultural industry, helping agriculture businesses such as fertilizer manufacturers/suppliers to grow and prosper, builds relationships, strengthen...

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Bibliographic Details

Main Authors:	Ammar Redza, Ahmad Rizal, Hasnida, A. W., Shahrina, M. Nordin, Lai, F. W., Hasrina, M.
Format:	Article
Language:	en
Published:	American-Eurasian Network for Scientific Information (AENSI Publisher) 2014
Subjects:	H Social Sciences (General) HE Transportation and Communications S Agriculture (General)
Online Access:	http://ir.unimas.my/id/eprint/34866/1/Hasnida.pdf http://ir.unimas.my/id/eprint/34866/ http://www.ajbasweb.com/
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