The effect of sales promotion and brand in online shopping of generation Y in Malaysia
The advancement of internet has increased the trend of online shopping especially among generation Y. The shifting demands from this group makes online retailer to adapt to the current requirements of the customers. Since Kota Samarahan is the "Town of Knowledge", it consists a majority o...
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| Format: | Final Year Project Report / IMRAD |
| Language: | en |
| Published: |
Universiti Malaysia Sarawak
2019
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| Online Access: | http://ir.unimas.my/id/eprint/32207/1/Thong%20ft.pdf http://ir.unimas.my/id/eprint/32207/ |
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