Tourists’ perspectives on hard and soft services toward rural tourism destination competitiveness: Community support as a moderator
Rural tourism is an integrated part in the services field, and this industry has long been recognized as a valuable tool for economic development in rural destinations. However, the multiplying growth of rural tourism destinations has led to a stiff competition among the industry. Thus, the identifi...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
SAGE Publications Inc.
2019
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/29946/ https://www.scopus.com/record/display.uri?eid=2-s2.0-85058782813&doi=10.1177%2f1467358417715677&origin=inward&txGid=430944904034a1ee2a583d3f205ffe5b |
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