Visitors Handicraft Buying Patterns Throughout The Sarawak Regatta
This research is about the handicraft buying patterns of visitors throughout the Sarawak Regatta. The research was carried out by focusing on three objectives which is to identify visitors’ perceptions of handicrafts; to study the factors that influence visitors’ making decisions when buying handi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Proceeding |
| Language: | en |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/28454/1/eee.conference-pages-119-122%20-%20Copy.pdf http://ir.unimas.my/id/eprint/28454/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This research is about the handicraft buying patterns of visitors throughout the Sarawak Regatta. The
research was carried out by focusing on three objectives which is to identify visitors’ perceptions of
handicrafts; to study the factors that influence visitors’ making decisions when buying handicrafts; and to analyze visitors’ perceptions of handicraft sold throughout the Sarawak Regatta. The research method
used for this study is quantitative, where questionairres were distributed to visitors at Waterfront, Kuching.
Results from data collected and analyzed have shown that the handicrafts’ motifs or patterns sold during
the Sarawak Regatta attracted visitors to buy them. In conclusion, this study will help handicraft
entrepreneurs and future researchers as their reference. |
|---|