A systems thinking approach in Kansei marketing and its behaviours as complex system
International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.
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| Format: | Working Paper |
| Language: | en |
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Universiti Malaysia Perlis (UniMAP)
2012
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| Online Access: | http://dspace.unimap.edu.my/123456789/20708 |
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| _version_ | 1831786634473897984 |
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| author | Shiizuka, Hisao Hashizume, Ayako |
| author2 | shiizuka@cc.kogakuin.ac.jp |
| author_facet | shiizuka@cc.kogakuin.ac.jp Shiizuka, Hisao Hashizume, Ayako |
| author_sort | Shiizuka, Hisao |
| building | UniMAP Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Perlis |
| content_source | UniMAP Library Digital Repository |
| continent | Asia |
| country | Malaysia |
| description | International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia. |
| format | Working Paper |
| id | my.unimap-20708 |
| institution | Universiti Malaysia Perlis |
| language | en |
| publishDate | 2012 |
| publisher | Universiti Malaysia Perlis (UniMAP) |
| record_format | dspace |
| spelling | my.unimap-207082012-08-15T01:45:15Z A systems thinking approach in Kansei marketing and its behaviours as complex system Shiizuka, Hisao Hashizume, Ayako shiizuka@cc.kogakuin.ac.jp hashi-aya@kansei.tsukuba.ac.jp Marketing Kansei information Systems thinking Small world network Complex system International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia. The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the system dynamics. Because the system dynamics is basically described by the differential equation, it can be treated as complex systems. It is shown that a basic behavior of Kansei marketing corresponds to a small world network. Therefore, it is clarified that the behavior of Kansei-driven marketing can explains as complex systems. 2012-08-15T01:45:12Z 2012-08-15T01:45:12Z 2012-02-27 Working Paper http://dspace.unimap.edu.my/123456789/20708 en Proceedings of the International Conference on Man-Machine Systems (ICoMMS 2012) Universiti Malaysia Perlis (UniMAP) School of Mechatronic Engineering |
| spellingShingle | Marketing Kansei information Systems thinking Small world network Complex system Shiizuka, Hisao Hashizume, Ayako A systems thinking approach in Kansei marketing and its behaviours as complex system |
| title | A systems thinking approach in Kansei marketing and its behaviours as complex system |
| title_full | A systems thinking approach in Kansei marketing and its behaviours as complex system |
| title_fullStr | A systems thinking approach in Kansei marketing and its behaviours as complex system |
| title_full_unstemmed | A systems thinking approach in Kansei marketing and its behaviours as complex system |
| title_short | A systems thinking approach in Kansei marketing and its behaviours as complex system |
| title_sort | systems thinking approach in kansei marketing and its behaviours as complex system |
| topic | Marketing Kansei information Systems thinking Small world network Complex system |
| url | http://dspace.unimap.edu.my/123456789/20708 |
| url_provider | http://dspace.unimap.edu.my/ |