The uses and gratifications of multimedia integration in Malaysian online news consumption

Focusing on the online news consumption scenario in Malaysia, this paper uses the "Uses and Gratifications Theory" (U&G) as a theoretical lens to deeply deconstruct the behavior of multimedia integration in online news. Through a quantitative questionnaire survey of 328 (N=328) Malaysi...

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Bibliographic Details

Main Authors:	Ng Wei Liang, Lee Kuok Tiung
Format:	Article
Language:	en
Published:	RSIS International 2025
Subjects:	HM831-901 Social change PN1993-1999 Motion pictures PN4775-4784 Technique. Practical journalism
Online Access:	https://eprints.ums.edu.my/id/eprint/45912/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45912/ https://dx.doi.org/10.47772/IJRISS.2025.907000401
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