The uses and gratifications of multimedia integration in Malaysian online news consumption
Focusing on the online news consumption scenario in Malaysia, this paper uses the "Uses and Gratifications Theory" (U&G) as a theoretical lens to deeply deconstruct the behavior of multimedia integration in online news. Through a quantitative questionnaire survey of 328 (N=328) Malaysi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
RSIS International
2025
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/45912/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45912/ https://dx.doi.org/10.47772/IJRISS.2025.907000401 |
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