Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices
The trend towards buying organic food is declining among young adults, which raises concerns about factors influencing their purchasing behavior. This study investigates factors affecting young adults’ buying behavior of organic food products, including environmental concerns, knowledge, and health...
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| Format: | Article |
| Language: | en |
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AMH International
2025
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| Online Access: | https://eprints.ums.edu.my/id/eprint/45802/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45802/ |
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| author | Nusrah Samat Sakti Sethumadavan Amily Fikry Siti Fatimah Md Shariff Noor Fzlinda Fabeil |
| author_facet | Nusrah Samat Sakti Sethumadavan Amily Fikry Siti Fatimah Md Shariff Noor Fzlinda Fabeil |
| author_sort | Nusrah Samat |
| building | UMS Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Sabah |
| content_source | UMS Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The trend towards buying organic food is declining among young adults, which raises concerns about factors influencing their purchasing behavior. This study investigates factors affecting young adults’ buying behavior of organic food products, including environmental concerns, knowledge, and health consciousness. Survey data was collected from 100 young adults in Selangor, Malaysia. Multiple regression analysis was conducted to analyze the data. The results showed that knowledge about organic food was the strongest predictor of young adults’ organic food purchasing behavior. In addition, concern for the environment had a significant positive influence on young adults’ organic food purchasing behavior, while health consciousness showed no significant influence. These findings offer practical implications for manufacturers: to provide clear product details that can enhance consumers’ knowledge and highlight environmental advantages in marketing strategies to encourage consumption. This study contributes to the literature by highlighting the value of environmental awareness and knowledge of organic food and shedding light on the minor influence of health awareness-a topic that has received less attention in other studies. |
| format | Article |
| id | my.ums.eprints-45802 |
| institution | Universiti Malaysia Sabah |
| language | en |
| publishDate | 2025 |
| publisher | AMH International |
| record_format | eprints |
| spelling | my.ums.eprints-458022026-01-06T05:01:11Z https://eprints.ums.edu.my/id/eprint/45802/ Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices Nusrah Samat Sakti Sethumadavan Amily Fikry Siti Fatimah Md Shariff Noor Fzlinda Fabeil HB1-3840 Economic theory. Demography RM214-258 Diet therapy. Dietary cookbooks TX341-641 Nutrition. Foods and food supply The trend towards buying organic food is declining among young adults, which raises concerns about factors influencing their purchasing behavior. This study investigates factors affecting young adults’ buying behavior of organic food products, including environmental concerns, knowledge, and health consciousness. Survey data was collected from 100 young adults in Selangor, Malaysia. Multiple regression analysis was conducted to analyze the data. The results showed that knowledge about organic food was the strongest predictor of young adults’ organic food purchasing behavior. In addition, concern for the environment had a significant positive influence on young adults’ organic food purchasing behavior, while health consciousness showed no significant influence. These findings offer practical implications for manufacturers: to provide clear product details that can enhance consumers’ knowledge and highlight environmental advantages in marketing strategies to encourage consumption. This study contributes to the literature by highlighting the value of environmental awareness and knowledge of organic food and shedding light on the minor influence of health awareness-a topic that has received less attention in other studies. AMH International 2025-10-01 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/45802/1/FULLTEXT.pdf Nusrah Samat and Sakti Sethumadavan and Amily Fikry and Siti Fatimah Md Shariff and Noor Fzlinda Fabeil (2025) Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices. Information Management and Business Review, 16 (3). pp. 98-106. ISSN 2220-3796 |
| spellingShingle | HB1-3840 Economic theory. Demography RM214-258 Diet therapy. Dietary cookbooks TX341-641 Nutrition. Foods and food supply Nusrah Samat Sakti Sethumadavan Amily Fikry Siti Fatimah Md Shariff Noor Fzlinda Fabeil Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices |
| title | Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices |
| title_full | Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices |
| title_fullStr | Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices |
| title_full_unstemmed | Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices |
| title_short | Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices |
| title_sort | assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices |
| topic | HB1-3840 Economic theory. Demography RM214-258 Diet therapy. Dietary cookbooks TX341-641 Nutrition. Foods and food supply |
| url | https://eprints.ums.edu.my/id/eprint/45802/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45802/ |
| url_provider | http://eprints.ums.edu.my/ |