Exploring the Influence of online marketing and its Impact on business in Post-Covid-19: A conceptual paper on Sabah tourism industry

This conceptual paper explores the adoption of online marketing and its impact on business performance within Sabah’s tourism industry in the post-COVID-19 era. Sabah, one of Malaysia's most popular tourism destinations, experienced a significant decline in tourist arrivals due to the pandemic,...

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Bibliographic Details

Main Authors:	Zurina Patrick, Geoffrey Harvey Tanakinjal, Alesia Sigang Gugkang, Andrew Saw Tek Wei
Format:	Article
Language:	en
Published:	Human Resource Management Academic Research Society (HRMARS) 2025
Subjects:	G149-180 Travel. Voyages and travels (General) RA643-645 Disease (Communicable and noninfectious) and public health
Online Access:	https://eprints.ums.edu.my/id/eprint/45494/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45494/ http://dx.doi.org/10.6007/IJARBSS/v15-i1/23885
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