Siow, X. J., & Phang, I. G. (2025). Impact of anchor characteristics on impulsive buying among generation z in live streaming on short-form video apps: The moderating role of gender. Academy of Taiwan Information Systems Research.
Chicago Style (17th ed.) CitationSiow, Xiu Jing, and Ing Grace Phang. Impact of Anchor Characteristics on Impulsive Buying Among Generation Z in Live Streaming on Short-form Video Apps: The Moderating Role of Gender. Academy of Taiwan Information Systems Research, 2025.
MLA (9th ed.) CitationSiow, Xiu Jing, and Ing Grace Phang. Impact of Anchor Characteristics on Impulsive Buying Among Generation Z in Live Streaming on Short-form Video Apps: The Moderating Role of Gender. Academy of Taiwan Information Systems Research, 2025.
Warning: These citations may not always be 100% accurate.