An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia

The economic valuation is crucial to estimate non-marketed goods, which refer to public willingness to pay (WTP) for conservation efforts in the tourism area. Both local com- munities and visitors play an important role in developing sustainable tourism and well- being. However, the information on e...

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Main Authors: Mohamad Syahrul Nizam Ibrahim, Shazali Johari, Mohamad Ibrani Shahrimin Adam Assim, Syarifah Kamariah Wan Mohammad, Syamsul Herman Mohammad Afandi, Suziana Hassan
Format: Article
Language:en
Published: Springer Nature 2024
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Online Access:https://eprints.ums.edu.my/id/eprint/45295/1/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/45295/
https://doi.org/10.1007/s10668-024-04533-5
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author Mohamad Syahrul Nizam Ibrahim
Shazali Johari
Mohamad Ibrani Shahrimin Adam Assim
Syarifah Kamariah Wan Mohammad
Syamsul Herman Mohammad Afandi
Suziana Hassan
author_facet Mohamad Syahrul Nizam Ibrahim
Shazali Johari
Mohamad Ibrani Shahrimin Adam Assim
Syarifah Kamariah Wan Mohammad
Syamsul Herman Mohammad Afandi
Suziana Hassan
author_sort Mohamad Syahrul Nizam Ibrahim
building UMS Library
collection Institutional Repository
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
continent Asia
country Malaysia
description The economic valuation is crucial to estimate non-marketed goods, which refer to public willingness to pay (WTP) for conservation efforts in the tourism area. Both local com- munities and visitors play an important role in developing sustainable tourism and well- being. However, the information on economic valuation based on their preferences and well-being is still limited in the world heritage site Gunung Mulu National Park (GMNP). Thus, the study attempts to elucidate the WTP on how the local community and visitors value biodiversity conservation in GMNP through park entrance fees and how it relates to conservation awareness and community well-being in the area. The validated question- naira was distributed to the visitors (n = 87) and the local community (n = 99) through an online and face-to-face approach, respectively. From the study, the estimated mean WTP among the public was MYR40.61 (USD9.60) per entry, which is highly influenced by their level of attitude and experience. The level of attitude among the respondents has influenced the WTP for the existing park entrance fee. Meanwhile, there is no awareness construct that affects the WTP for increased fees among visitors and the local community. The low level of knowledge and experience of the respondents but the high level of attitude has influenced the good WTP for the cheaper park entrance fee. It is noted that certain socio- demographic factors had influenced their WTP for the offered and maximum price. It was found that the environment and social factors have significantly influenced the WTP among the public. However, the economic factor did not predict their WTP. The findings enhance the relationship between crucial social value determinants and the economy, particularly on WTP in a protected area.
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spelling my.ums.eprints-452952025-10-07T01:32:34Z https://eprints.ums.edu.my/id/eprint/45295/ An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia Mohamad Syahrul Nizam Ibrahim Shazali Johari Mohamad Ibrani Shahrimin Adam Assim Syarifah Kamariah Wan Mohammad Syamsul Herman Mohammad Afandi Suziana Hassan HN50-995 By region or country QH1-(199.5) General Including nature conservation, geographical distribution The economic valuation is crucial to estimate non-marketed goods, which refer to public willingness to pay (WTP) for conservation efforts in the tourism area. Both local com- munities and visitors play an important role in developing sustainable tourism and well- being. However, the information on economic valuation based on their preferences and well-being is still limited in the world heritage site Gunung Mulu National Park (GMNP). Thus, the study attempts to elucidate the WTP on how the local community and visitors value biodiversity conservation in GMNP through park entrance fees and how it relates to conservation awareness and community well-being in the area. The validated question- naira was distributed to the visitors (n = 87) and the local community (n = 99) through an online and face-to-face approach, respectively. From the study, the estimated mean WTP among the public was MYR40.61 (USD9.60) per entry, which is highly influenced by their level of attitude and experience. The level of attitude among the respondents has influenced the WTP for the existing park entrance fee. Meanwhile, there is no awareness construct that affects the WTP for increased fees among visitors and the local community. The low level of knowledge and experience of the respondents but the high level of attitude has influenced the good WTP for the cheaper park entrance fee. It is noted that certain socio- demographic factors had influenced their WTP for the offered and maximum price. It was found that the environment and social factors have significantly influenced the WTP among the public. However, the economic factor did not predict their WTP. The findings enhance the relationship between crucial social value determinants and the economy, particularly on WTP in a protected area. Springer Nature 2024-03-24 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/45295/1/FULLTEXT.pdf Mohamad Syahrul Nizam Ibrahim and Shazali Johari and Mohamad Ibrani Shahrimin Adam Assim and Syarifah Kamariah Wan Mohammad and Syamsul Herman Mohammad Afandi and Suziana Hassan (2024) An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia. Environment, Development and Sustainability, 27. pp. 14497-14521. https://doi.org/10.1007/s10668-024-04533-5
spellingShingle HN50-995 By region or country
QH1-(199.5) General Including nature conservation, geographical distribution
Mohamad Syahrul Nizam Ibrahim
Shazali Johari
Mohamad Ibrani Shahrimin Adam Assim
Syarifah Kamariah Wan Mohammad
Syamsul Herman Mohammad Afandi
Suziana Hassan
An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia
title An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia
title_full An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia
title_fullStr An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia
title_full_unstemmed An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia
title_short An economic assessment on public well‑being for biodiversity conservation in Gunung Mulu National Park, Sarawak, Malaysia
title_sort economic assessment on public well‑being for biodiversity conservation in gunung mulu national park, sarawak, malaysia
topic HN50-995 By region or country
QH1-(199.5) General Including nature conservation, geographical distribution
url https://eprints.ums.edu.my/id/eprint/45295/1/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/45295/
https://doi.org/10.1007/s10668-024-04533-5
url_provider http://eprints.ums.edu.my/