Co-production dimensions in medical services

Previous research has shown that customer co-production is able to improve company’s productivity, enhance customer loyalty, increase competitiveness and enhance customer satisfaction. Although customer co-production has long been recognized in the service marketing literature, few empirical studies...

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Bibliographic Details

Main Authors:	Emily Hon Tshin Yapp, Stephen Sondoh J.R, Ruth Siganul
Format:	Proceedings
Language:	en
Published:	International Institute of Social and Economic Sciences (IISES) 2015
Subjects:	RA645.5-645.9 Emergency medical services RA960-1000.5 Medical centers. Hospitals. Dispensaries. Clinics Including ambulance service, nursing homes, hospices
Online Access:	https://eprints.ums.edu.my/id/eprint/45127/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45127/ https://ideas.repec.org/p/sek/iacpro/1003262.html
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