Co-production dimensions in medical services
Previous research has shown that customer co-production is able to improve company’s productivity, enhance customer loyalty, increase competitiveness and enhance customer satisfaction. Although customer co-production has long been recognized in the service marketing literature, few empirical studies...
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| Main Authors: | , , |
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| Format: | Proceedings |
| Language: | en |
| Published: |
International Institute of Social and Economic Sciences (IISES)
2015
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/45127/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45127/ https://ideas.repec.org/p/sek/iacpro/1003262.html |
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