Exploring the adoption of sustainable omni‑channel grocery technologies among Generation Z in Malaysia: The moderating role of risk mitigation for perishability

Advancements in technology have allowed businesses in Malaysia to shift from a multi-channel strategy to an omni-channel approach. Despite this change, there have been limited studies on Malaysian consumers' readiness to embrace omni-channel retailing, specifically grocery shopping. Moreover, t...

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Bibliographic Details

Main Authors:	Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kifee, Hainnuraqma Rahim, Fathimath Zaina Shahid, Saiful Anwar, K. K. Ramachandran
Format:	Article
Language:	en
Published:	Springer Nature Switzerland AG 2025
Subjects:	HD28-9999 Industries. Land use. Labor HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/44527/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/44527/
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