The moderating role of socio-economic status in digital marketing adoption and agribusiness sustainability among rural youth

This conceptual paper examines the socioeconomic status (SES) moderates the use of digital marketing tools in sustainable agribusiness among rural youths. By using an integrated framework based on the Technology Acceptance Model (TAM) and the Innovation Diffusion Theory (IDT), the study examines key...

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Bibliographic Details

Main Authors:	Nor Afifah Yusof, Mohd Noor Hidayat Jimainal, Rudy Ansar, Brahim Chekima, Ng, Yen Phin, Shalahuddin Shalahuddin
Format:	Article
Language:	en
Published:	RSIS International 2025
Subjects:	HD9000-9495 Agricultural industries HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/44258/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/44258/ https://dx.doi.org/10.47772/IJRISS.2025.90400061
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