The relationship of proton brand personality and purchase intention with brand attitude as mediator, Kota Kinabalu consumer perspective
The purpose of this study is to investigate the influence of brand personality and brand attitude towards purchase intention in the context of purchasing Proton brand which is leading Malaysian car manufacturer. In addition, the mediating effect of brand attitude on the relationship between brand pe...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/44002/2/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44002/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44002/ |
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