From likes to loyalty: A netnographic study on trust-building in influencer-audience interactions on social media

This study explores the key themes of trust-building in influenceraudience interactions on social media using a netnographic study. Living netnography explores trust-building, not just based on the actual posting in the social media, but through spiritual paradigm, that might construct the reality a...

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Bibliographic Details

Main Authors:	Noor Fzlinda Fabeil, Zaiton Osman, Riesanti Edie Wijaya, Nur Ika Mauliyah, Harkaneri, Bushra Siddiqui
Format:	Article
Language:	en
Published:	Indonesia Financial Management Association (IFMA] Publishing 2025
Subjects:	HF5410-5417.5 Marketing. Distribution of products HM711-806 Groups and organizations
Online Access:	https://eprints.ums.edu.my/id/eprint/43945/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43945/ https://doi.org/10.55584/Gabs.004.01.2
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