The impact of halal knowledge and attitudes on purchase intention: insights from Sabah, Malaysia
This study aims to assess the knowledge and attitudes of the Muslim community in Kota Kinabalu, Sabah, Malaysia, towards halal products and their influence on purchasing halal food products. A questionnaire was filled out by 390 respondents in total. The survey was administered both in person and on...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Food Science and Nutrition, UMS
2025
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43675/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43675/ https://10.0.200.0/ijf.v2i1.5721 |
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