The impact of halal knowledge and attitudes on purchase intention: insights from Sabah, Malaysia

This study aims to assess the knowledge and attitudes of the Muslim community in Kota Kinabalu, Sabah, Malaysia, towards halal products and their influence on purchasing halal food products. A questionnaire was filled out by 390 respondents in total. The survey was administered both in person and on...

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Bibliographic Details
Main Authors: Nurul Atiqa Mohd Tahir, Aizul Azri Azizan, Sharifudin Md. Shaarani, Noor Qhairul Izzreen Md Nor, Umi Hartina Mohamad Razali, Ahmad Riduan Bahauddin
Format: Article
Language:en
Published: Faculty of Food Science and Nutrition, UMS 2025
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/43675/1/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/43675/
https://10.0.200.0/ijf.v2i1.5721
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