Determinants of continuance usage intention of Fintech services (digital banking) in Malaysia: a conceptual framework
Purpose: This research aims to develop a conceptual framework to understand the determinants of continuance usage intention among consumers in the Malaysian banking industry. Design/methodology/approach: A cross-sectional study will evaluate Gen Y and Z in Malaysia using a quantitative approach. Dat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Universal Publishers
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43543/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43543/ |
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