A framework for reviving traditional handicrafts: Craft branding, product development, and marketing strategies for dong ethnic craft in Sanjiang, China

The traditional Dong handicrafts of Sanjiang, rooted in the cultural heritage of the Dong ethnic group face challenges in retaining their market relevance while preserving their traditional characteristics. Despite their cultural and historical significance, these handicrafts struggle to meet the gr...

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Bibliographic Details

Main Authors:	Liang Xianfei, Zairul Anuar Md. Dawam
Format:	Article
Language:	en
Published:	Center for Cities, University of Moratuwa, Sri Lanka 2024
Subjects:	NC997-1003 Commercial art. Advertising art TT1-999 Handicrafts. Arts and crafts
Online Access:	https://eprints.ums.edu.my/id/eprint/43410/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43410/ https://doi.org/10.61275/ISVSej-2024-11-09-08
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