Online food delivery services using online food delivery application: generation Y’s attitude.
This study aims to address the gap in prior research by examining the factors influencing generation Y’s attitude toward online food delivery services and purchase intention using online food delivery applications in Malaysia. Data were collected through an online survey where Google form is created...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit UMS
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43393/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43393/ |
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