Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia
Assessment of the potential of tourism is a crucial element that must be considered for tourism development. This paper examines and identifies the natural resources in and around Kota Marudu, focusing on potential rural tourism destinations. Conceptually, the assessment framework is developed from...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Journal of Sustainability Science and Management
2024
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43389/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43389/ http://doi.org/10.46754/jssm.2024.12.005 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1831796998343229440 |
|---|---|
| author | Rosmalina Abdul Rashid Hamimah Talib Jennifer Chan Kim Lian |
| author_facet | Rosmalina Abdul Rashid Hamimah Talib Jennifer Chan Kim Lian |
| author_sort | Rosmalina Abdul Rashid |
| building | UMS Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Sabah |
| content_source | UMS Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Assessment of the potential of tourism is a crucial element that must be considered for tourism development. This paper examines and identifies the natural resources in and around Kota Marudu, focusing on potential rural tourism destinations. Conceptually, the assessment framework is developed from the perspective of tourist demands. This study classifies tourism potential based on two indicators, namely natural resources (14 items) and historical values (10 items). Cumulative scores are ascertained by applying the weighted sum model (WSM). Consequently, eight potential tourism sites are recognised based on their natural attractions and historical values. The results also show that Kota Marudu has the highest potential score for natural attraction diversity. Based on valuable information about Kota Marudu’s potential tourism development, this study proposes specific planning strategies to tap its diverse range of natural resources and the rich cultural traits of its village communities. |
| format | Article |
| id | my.ums.eprints-43389 |
| institution | Universiti Malaysia Sabah |
| language | en |
| publishDate | 2024 |
| publisher | Journal of Sustainability Science and Management |
| record_format | eprints |
| spelling | my.ums.eprints-433892025-04-07T04:18:50Z https://eprints.ums.edu.my/id/eprint/43389/ Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia Rosmalina Abdul Rashid Hamimah Talib Jennifer Chan Kim Lian DS595.8-597.215 History G154.9-155.8 Travel and state. Tourism Assessment of the potential of tourism is a crucial element that must be considered for tourism development. This paper examines and identifies the natural resources in and around Kota Marudu, focusing on potential rural tourism destinations. Conceptually, the assessment framework is developed from the perspective of tourist demands. This study classifies tourism potential based on two indicators, namely natural resources (14 items) and historical values (10 items). Cumulative scores are ascertained by applying the weighted sum model (WSM). Consequently, eight potential tourism sites are recognised based on their natural attractions and historical values. The results also show that Kota Marudu has the highest potential score for natural attraction diversity. Based on valuable information about Kota Marudu’s potential tourism development, this study proposes specific planning strategies to tap its diverse range of natural resources and the rich cultural traits of its village communities. Journal of Sustainability Science and Management 2024 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/43389/1/FULL%20TEXT.pdf Rosmalina Abdul Rashid and Hamimah Talib and Jennifer Chan Kim Lian (2024) Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia. Journal of Sustainability Science and Management, 19 (12). pp. 1-13. ISSN 2672-7226 http://doi.org/10.46754/jssm.2024.12.005 |
| spellingShingle | DS595.8-597.215 History G154.9-155.8 Travel and state. Tourism Rosmalina Abdul Rashid Hamimah Talib Jennifer Chan Kim Lian Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia |
| title | Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia |
| title_full | Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia |
| title_fullStr | Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia |
| title_full_unstemmed | Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia |
| title_short | Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia |
| title_sort | assessing the tourism potentials of kota marudu and its surrounding villages, sabah, malaysia |
| topic | DS595.8-597.215 History G154.9-155.8 Travel and state. Tourism |
| url | https://eprints.ums.edu.my/id/eprint/43389/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43389/ http://doi.org/10.46754/jssm.2024.12.005 |
| url_provider | http://eprints.ums.edu.my/ |