A proposed framework of e-customer satisfaction in China: E-service quality, trust, repurchase intention
China's decision-making and deployment on accelerating the development of the digital economy in 2023 will promote e-commerce to play an important role in restoring and expanding consumption and promoting the integration of digital and real, and high-quality development will achieve positive re...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Malaysian Journal of Social Sciences and Humanities (MJSSH)
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43324/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43324/ https://doi.org/10.47405/mjssh.v9i8.2791 |
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| Summary: | China's decision-making and deployment on accelerating the development of the digital economy in 2023 will promote e-commerce to play an important role in restoring and expanding consumption and promoting the integration of digital and real, and high-quality development will achieve positive results. Online retail sales for the whole year were 15.42 trillion yuan, an increase of 11%. The rivalry in China's e-commerce sector has increased along with the growth of the sector and the notable rise in merchant numbers. This research theoretically explores the characteristics of e-commerce on customer satisfaction, given that it is impacted in this context. The evaluated literature identifies crucial elements and problems to establish a research framework for this article's upcoming empirical studies. |
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