Tourism storytelling research progress and trends: A systematic literature review on SDGs
Introduction: As travelers seek safer, more meaningful experiences, storytelling has become vital in destination marketing. Aligned with the Sustainable Development Goals (SDGs), it promotes sustainable development, low-carbon practices, and eco-friendly tourism. Objective: The objective of this stu...
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The global goals
2024
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| Online Access: | https://eprints.ums.edu.my/id/eprint/43300/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43300/ https://doi.org/10.47172/2965-730X.SDGsReview.v5.n01.pe02231 |
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| _version_ | 1831796973150142464 |
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| author | Han Li Shengke Zeng Kaixin Tay |
| author_facet | Han Li Shengke Zeng Kaixin Tay |
| author_sort | Han Li |
| building | UMS Library |
| collection | Institutional Repository |
| content_provider | Universiti Malaysia Sabah |
| content_source | UMS Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Introduction: As travelers seek safer, more meaningful experiences, storytelling has become vital in destination marketing. Aligned with the Sustainable Development Goals (SDGs), it promotes sustainable development, low-carbon practices, and eco-friendly tourism. Objective: The objective of this study is to investigate the current state, research hotspots, and emerging trends in storytelling within the tourism field, with the aim of providing a comprehensive overview of existing research, identifying key areas of focus, and highlighting potential directions for future studies. Method: The methodology adopted for this research comprises a bibliometric analysis of storytelling in the tourism field over the past 18 years, based on the Web of Science (WOS) database. The study design involved conducting co-authorship analysis, co-citation analysis, and keyword analysis using the visualization tool CiteSpace 6.1. Results: The results obtained revealed that both independent and collaborative research in this field are relatively limited, leading to a lower overall research impact. The lack of widely influential research outcomes has further affected the frequency of citations and the centrality of the literature within academic networks. Additionally, keyword analysis identified four key research areas in the current studies: the application of storytelling in destination marketing; pathways and methods for enhancing tourist experiences through storytelling; the use of storytelling in the promotion and preservation of cultural heritage; and the application of digital storytelling in tourism. Possible discrepancies and limitations of the study are also considered in this section. |
| format | Article |
| id | my.ums.eprints-43300 |
| institution | Universiti Malaysia Sabah |
| language | en |
| publishDate | 2024 |
| publisher | The global goals |
| record_format | eprints |
| spelling | my.ums.eprints-433002025-03-24T08:22:13Z https://eprints.ums.edu.my/id/eprint/43300/ Tourism storytelling research progress and trends: A systematic literature review on SDGs Han Li Shengke Zeng Kaixin Tay G154.9-155.8 Travel and state. Tourism HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Introduction: As travelers seek safer, more meaningful experiences, storytelling has become vital in destination marketing. Aligned with the Sustainable Development Goals (SDGs), it promotes sustainable development, low-carbon practices, and eco-friendly tourism. Objective: The objective of this study is to investigate the current state, research hotspots, and emerging trends in storytelling within the tourism field, with the aim of providing a comprehensive overview of existing research, identifying key areas of focus, and highlighting potential directions for future studies. Method: The methodology adopted for this research comprises a bibliometric analysis of storytelling in the tourism field over the past 18 years, based on the Web of Science (WOS) database. The study design involved conducting co-authorship analysis, co-citation analysis, and keyword analysis using the visualization tool CiteSpace 6.1. Results: The results obtained revealed that both independent and collaborative research in this field are relatively limited, leading to a lower overall research impact. The lack of widely influential research outcomes has further affected the frequency of citations and the centrality of the literature within academic networks. Additionally, keyword analysis identified four key research areas in the current studies: the application of storytelling in destination marketing; pathways and methods for enhancing tourist experiences through storytelling; the use of storytelling in the promotion and preservation of cultural heritage; and the application of digital storytelling in tourism. Possible discrepancies and limitations of the study are also considered in this section. The global goals 2024 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/43300/1/FULL%20TEXT.pdf Han Li and Shengke Zeng and Kaixin Tay (2024) Tourism storytelling research progress and trends: A systematic literature review on SDGs. Journal of lifestyle &SDG review, 5 (1). pp. 1-23. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n01.pe02231 |
| spellingShingle | G154.9-155.8 Travel and state. Tourism HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Han Li Shengke Zeng Kaixin Tay Tourism storytelling research progress and trends: A systematic literature review on SDGs |
| title | Tourism storytelling research progress and trends: A systematic literature review on SDGs |
| title_full | Tourism storytelling research progress and trends: A systematic literature review on SDGs |
| title_fullStr | Tourism storytelling research progress and trends: A systematic literature review on SDGs |
| title_full_unstemmed | Tourism storytelling research progress and trends: A systematic literature review on SDGs |
| title_short | Tourism storytelling research progress and trends: A systematic literature review on SDGs |
| title_sort | tourism storytelling research progress and trends: a systematic literature review on sdgs |
| topic | G154.9-155.8 Travel and state. Tourism HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. |
| url | https://eprints.ums.edu.my/id/eprint/43300/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43300/ https://doi.org/10.47172/2965-730X.SDGsReview.v5.n01.pe02231 |
| url_provider | http://eprints.ums.edu.my/ |