Assessing green practice behavior: The mediating roles of normalization and behavioral intention

Given the findings from previous studies, assessing green practice behavior proved to be a challenging task because the intention claimed does not always reflect actual behavior. In order to solve this problem, normalization is proposed. This method provides a systematic how-to guideline for consume...

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Bibliographic Details

Main Author:	Wong, Ling Chai
Format:	Thesis
Language:	en en
Published:	2019
Subjects:	HD28-70 Management. Industrial management
Online Access:	https://eprints.ums.edu.my/id/eprint/43188/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/43188/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/43188/
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