Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective

Purpose This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, imag...

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Bibliographic Details
Main Authors: Dwi Suhartanto, Anthony Brien, Fatya Alty Amalia, Norzuwana Sumarjan, Zurina Zainal Abidin, Izyanti Awang Razli, Rivan Sutrisno
Format: Article
Language:en
en
Published: Emerald Group Publishing Limited 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/42007/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/42007/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/42007/
http://dx.doi.org/10.1108/JIMA-05-2023-0150
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