Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective
Purpose This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, imag...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | en en |
| Published: |
Emerald Group Publishing Limited
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42007/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/42007/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42007/ http://dx.doi.org/10.1108/JIMA-05-2023-0150 |
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