Private label brands (plbs) for online third-party marketplace: buying intention among Malaysian young adults

Private label brands (PLBs) or the retailers’ brand is not a new retail strategy. However, advancement of technology and the changes in consumers’ lifestyle have led to the growth of online retailers such as the third-party marketplace platforms. PLB has become a recent trend among the third-party m...

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Bibliographic Details

Main Author:	Sawanah Mumin
Format:	Thesis
Language:	en en
Published:	2023
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/41400/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/41400/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/41400/
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