SMEs E-Commerce Functional Value and Brand Performance: The Role of Internal and External Stimuli

The rapidly evolving digital landscape has positioned small and medium enterprises (SMEs) at the forefront of e-commerce growth. Shifting to online business has recently been identified as a strategic resource for SMEs’ competitive advantage. Thus, e-commerce and brand performance are integral compo...

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Bibliographic Details

Main Authors:	Masran Tamin, Azaze Azizi Abdul Adis
Format:	Proceedings
Language:	en en
Published:	Faculty of Business, Economics and Accountancy Universiti Malaysia Sabah 2023
Subjects:	HB1-3840 Economic theory. Demography HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	https://eprints.ums.edu.my/id/eprint/39332/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39332/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/39332/ https://submit.confbay.com/thisconf/dwnl?view=download&acid=1401
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