Chinese Tourists in Sabah, Malaysia: The Mediating Effect of Perceived Value on Destination Quality and Tourist Satisfaction
This study aimed to test the potential mediating role of perceived value in the correlation between destination quality and tourist satisfaction. The study tested the mediating effect of perceived value using SPSS-process on a sample of 374 Chinese tourists visiting Sabah from 2017 to 2020. The resu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en en |
| Published: |
Macrothink Institute
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/39162/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39162/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/39162/ https://doi.org/10.5296/ijhrs.v14i1.21868 |
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